Free Bet Guide

In essence, free bets are promotional offers that bookmakers use for marketing purposes, with the objective of enticing new customers to open an account. Generally speaking, bookmakers only offer free bets to new customers, but some also offer regular incentives to existing customers, too, in order to build brand loyalty in what is an extremely competitive industry.

How do free bets work?
The way in which free bets work can vary, but for the most part bookmakers will offer to match the stake of your first bet with a free bet of the same value, up to around £25 (sometimes greater values). In most instances, once your first bet has been settled the bookmaker will automatically credit your account with the free bet.

What’s the catch?
There are no appreciable catches, just some basic rules. Terms and conditions pertaining to free bet offers are usually very clear and you will be able to review the T&Cs prior to opening an account via the bookmakers’ site.
Typically, the minimum stake of your first bet will need to be £5 or £10. Also, in most cases the first bet will need to be a win single (as will the free bet), and some bookmakers may stipulate minimum odds for your first bet in order to qualify for the free bet.

What events can I use my free bet for?
Unless stated otherwise, you can use your free bet on any market the bookmaker offers. Indeed, in addition to traditional betting markets such as football and horse racing, you can also you use the free bet as a wager on the outcome of a reality TV show, such as Big Brother or X-Factor, or other novel markets (e.g. politics).

On occasion, the free bet offer will apply to a specific event, sporting or otherwise, but this will be clearly stated from the outset.
How do I claim my free bet?

It’s very straightforward. Have a look at the wide-range of attractive bookmaker offers we have complied for you and, once you have chosen the offer that appeals most, simply click on the relevant link, which will direct you to the site where you can open your account. The account registration process is simple – you are moments away from claiming your free bet.